When CBS Sports invited us to collaborate on this year’s Super Bowl LIII broadcast, we packed our bags and set off for Atlanta.

We helped to develop custom sponsorship opportunities throughout the game, including animations for the Super Bowl Today, as well as packages for YouTubeTV’s Kickoff Show, Toyota’s Halftime Show, and Verizon’s Post Game Show.

With an estimated worldwide audience of 100 million people, we knew our team had to give it everything we had to get it over the goal line.