IDENTITY & SHOW OPEN
To launch its new series Aerial Cities, Smithsonian Channel turned to Mr Wonderful to develop a new identity and show open. The epic 4K resolution title sequence showcases the six cities in the series, opening up sweeping images with refractive glass effects that frame the footage.
The new series title design and visual language of the open flowed seamlessly from the program to the on-air promo campaign. Mr Wonderful worked closely with Smithsonian Channel to concept, write and produce a series of launch spots and topical promos for the show’s inaugural season.