Full Frontal Identity
Full Frontal presents a distinct voice among the increasing clutter of late night comedians and monologues. The inspiration for our identity came from Sam's trademark rage and fearless candor. We developed the theme of classified-document information redaction, and used black out panels to hide key words. The redaction theme was a unique device that carried across from screen to print.
In Europe and America, purple means vanity, extravagance, and individualism. The color attracts attention and is often associated with royalty. With a description like that, we now found our ideal color for the show. Oh, and we won a Bronze Promax/BDA award for logo design too.