NBC SPORTS | MLB + CORONA
OVERVIEW
In a unique partnership with MLB on NBC Corona focuses on bringing the beach mindset to the ballpark, reinforcing the brand’s belief that baseball’s best moments are meant to be savored and enjoyed with Corona.
COMMERCIAL LEAD-IN
In a playful misdirect, the ballpark Jumbotron shows a serene beach scene: golden sand, rolling waves, and a bucket of Corona beers in the foreground. As the camera slowly pulls back, the illusion is revealed: the bucket sits between two beach chairs perfectly positioned, not by the ocean, but with an ideal view overlooking the ballpark.
The camera pushes into the Jumbrotron leading into the Corona commercial break.
