NBA ON NBC | CORONA COMMERCIAL LAUNCH
OVERVIEW
The NBA on NBC + Corona launch animation showcases NBC innovation, seamlessly transitioning into Corona’s La Playa Awaits creative to deliver a unique, shared brand moment.
COMMERICAL LEAD-IN
Our creative features a barrage of Lime basketball all looking to score a slam dunk. One lucky slice gets submerged in the golden liquid.
Corona has always been about more than just a beer. It’s about the beach mindset. With that in mind as the camera pulls back, we see the bottle resting at center court. Then the tide comes in. The court fades. The beach takes over.
No matter how intense the moment, there’s always an escape.
La Playa Awaits.
