NHL on NBC | Hulu Stanley Cup Final Open
The Great One – Wayne Gretzky – stars in the Hulu opening tease of NBC Sports’ coverage of the Stanley Cup Final. He is the leading scorer in NHL history and winner of four Stanley Cups. In this cinematic spot he skillfully uses a hockey stick to procure his remote control, allowing him to easily access all the Stanley Cup Final content available on Hulu.
The partnership features a national marketing campaign for Hulu across all League touchpoints including NBC Sports, the NHL’s digital and social channels, as well as camera-visible, in-stadium inventory within all U.S. venues. The collaboration also includes integration within all NBC Sports broadcasts with on-air presenting sponsorship of NBC Sports’ NHL Live
pre-game show for the Stanley Cup.