OVERVIEW

The Nissan Blended Bumper is a commercial innovation which runs within selected shows on NBC, Telemundo and Bravo and acts as a lead-in to the Nissan brand commercial.

The 5-second blended bumper is a unique innovation that visually takes over the network’s identity and transitions into Nissan’s creative. The NBC Peacock spins in a circular 3D motion and transforms into the Nissan Logo. The Nissan logo then transitions into the commercial break.

The sound design blends a range of automotive sounds to enhance the spinning visual logo transformation.