Commercial Disruptor Campaign
Puma launched a new marketing campaign with the mantra, "Forever Faster." to remind people that they are and will continue to be the fastest sports brand in the world. English Premier League soccer players Santi Cazorla and Olivier Giroud from Arsenal as well as New England Patriots wide receiver Julian Edelman are featured in the campaign, which recognizes athletes that stand out through their performance and personality. These spots aired as the lead-ins to commercial breaks during the English Premier League and NFL games on NBC. We were responsible for all aspects of the projects from concept, design, through live action direction and post production.
To launch the Forever Faster campaign, Santi Cazorla from Premier League Division Arsenal shows off his ball control and speed in a powerful 10 second disruptor.
Next, New England Patriots wide receiver Julian Edelman answers the question, "What are you training for?" as he intensely works out in composited 3D stadium environments.
Finally, Puma star athlete Olivier Giroud showcases the new Arsenal kit.
The campaign appeared on NBC during its coverage of the Barclays Premier League games.